Ferrié Paris sets up HQ in Neuchâtel

Ferrié Paris, a young French brand of innovative cosmetics, chose Neuchâtel for its international hub. Founded in Paris in 2013, Ferrié Paris is specialized in makeup products that can be applied in the dark thanks to an integrated LED light system and a small functional mirror. The company chose Neuchâtel as a base to develop […]

Ferrié Paris, a young French brand of innovative cosmetics, chose Neuchâtel for its international hub.

Founded in Paris in 2013, Ferrié Paris is specialized in makeup products that can be applied in the dark thanks to an integrated LED light system and a small functional mirror. The company chose Neuchâtel as a base to develop and commercialize its range of innovative and unexpected beauty products – lip glosses, lipsticks and eyeshadows. Other LED products such as handbags, shoes and home furnishings will be available in the future. Ferrié Paris LED makeup is currently distributed in Europe and only available online; it will be marketed in the US and in the rest of the world at a later stage.

“We are proud to announce that we recently established our headquarter offices in the beautiful city of Neuchâtel. This region is the birthplace of many worldwide recognized luxury names, and together with Switzerland’s reputation on premium quality products, we could not think of a better place to base ourselves”, the company wrote on its website. 10 to 15 jobs should be created.