{"id":8862,"date":"2019-10-08T09:26:15","date_gmt":"2019-10-08T07:26:15","guid":{"rendered":"https:\/\/staging.ggba.swiss\/swatch-inaugure-son-nouveau-siege-a-bienne\/"},"modified":"2023-07-04T13:43:17","modified_gmt":"2023-07-04T11:43:17","slug":"swatch-inaugure-son-nouveau-siege-a-bienne","status":"publish","type":"post","link":"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/","title":{"rendered":"Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne"},"content":{"rendered":"<h4><strong>Apr\u00e8s des travaux qui ont dur\u00e9 presque cinq ans, Swatch a inaugur\u00e9 son nouveau si\u00e8ge et deux mus\u00e9es \u00e0 Bienne, un investissement de pr\u00e8s de CHF 220 millions dans le canton de Berne.<\/strong><\/h4>\n<p>Le si\u00e8ge de <a href=\"https:\/\/www.swatchgroup.com\/fr\" target=\"_blank\" rel=\"noopener\">Swatch<\/a>, vaste structure en bois qui \u00e9pouse la forme d&rsquo;un serpent, s&rsquo;\u00e9tend sur 240 m\u00e8tres de long et 35 m\u00e8tres de large. A son point culminant, la fa\u00e7ade mesure 27 m\u00e8tres et comprend au total 4\u2019600 \u00e9l\u00e9ments en bois de provenance suisse.<\/p>\n<p>A\u0300 l\u2019inte\u0301rieur du ba\u0302timent, 25\u2019000 m\u00e8tres carr\u00e9s de surface utile re\u0301partis sur cinq e\u0301tages h\u00e9bergent tous les d\u00e9partements de Swatch International et de Swatch Suisse. Ce nouvel \u00e9difice peut accueillir 400 collaborateurs. Pour le moment, quelque 270 personnes y travaillent dans les diff\u00e9rents d\u00e9partements comme la logistique, le marketing ou la vente.<\/p>\n<p>Dans une optique de d\u00e9veloppement durable, l\u2019utilisation judicieuse des eaux souterraines pour le chauffage et la climatisation du b\u00e2timent, de m\u00eame que le recours a\u0300 l\u2019\u00e9nergie photovolta\u00efque, contribuent de mani\u00e8re significative a\u0300 la limitation des e\u0301missions de CO2. Gra\u0302ce a\u0300 des technologies de pointe et un vaste savoir-faire, le nouveau sie\u0300ge de Swatch d\u00e9montre qu\u2019une construction et des me\u0301thodes de travail contemporaines peuvent e\u0302tre en parfaite harmonie avec la nature.<\/p>\n<h4><strong>Deux nouveaux mus\u00e9es dans une ville-phare de l\u2019horlogerie suisse<\/strong><\/h4>\n<p>Le nouveau si\u00e8ge int\u00e8gre \u00e9galement le <a href=\"https:\/\/www.omegawatches.com\/fr\/planet-omega\/heritage\/museum\" target=\"_blank\" rel=\"noopener\">Mus\u00e9e Omega<\/a> ainsi que celui d\u00e9di\u00e9 \u00e0 la marque Swatch, baptis\u00e9 <a href=\"https:\/\/www.swatch.com\/fr_ch\/planet-swatch\/\" target=\"_blank\" rel=\"noopener\">Planet Swatch<\/a>. La ville de Bienne (canton de Berne) accueillant d\u00e9j\u00e0 la manufacture horlog\u00e8re <a href=\"https:\/\/www.rolex.com\/fr\/rolex-dealers\/dealer-locator\/switzerland\/bern\/biel#location=switzerland\/bern\/biel\" target=\"_blank\" rel=\"noopener\">Rolex<\/a>, son maire Erich Fehr estime que cette nouvelle r\u00e9alisation de Swatch conforte Bienne comme ville-phare de l&rsquo;horlogerie suisse. Il est aussi convaincu que les deux mus\u00e9es vont renforcer l&rsquo;attrait touristique de la ville.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s des travaux qui ont dur\u00e9 presque cinq ans, Swatch a inaugur\u00e9 son nouveau si\u00e8ge et deux mus\u00e9es \u00e0 Bienne, un investissement de pr\u00e8s de CHF 220 millions dans le canton de Berne. Le si\u00e8ge de Swatch, vaste structure en bois qui \u00e9pouse la forme d&rsquo;un serpent, s&rsquo;\u00e9tend sur 240 m\u00e8tres de long et 35 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"mc4wp_mailchimp_campaign":[]},"categories":[849,842],"tags":[1090,1081,1091],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s des travaux qui ont dur\u00e9 presque cinq ans, Swatch a inaugur\u00e9 son nouveau si\u00e8ge et deux mus\u00e9es \u00e0 Bienne, un investissement de pr\u00e8s de CHF 220 millions dans le canton de Berne. Le si\u00e8ge de Swatch, vaste structure en bois qui \u00e9pouse la forme d&rsquo;un serpent, s&rsquo;\u00e9tend sur 240 m\u00e8tres de long et 35 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/\" \/>\n<meta property=\"og:site_name\" content=\"Greater Geneva Bern area\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-08T07:26:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T11:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.ggba.swiss\/app\/uploads\/2023\/06\/Swatch-HQ-945x430-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mathieu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mathieu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/\",\"url\":\"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/\",\"name\":\"Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne - Greater Geneva Bern area\",\"isPartOf\":{\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#website\"},\"datePublished\":\"2019-10-08T07:26:15+00:00\",\"dateModified\":\"2023-07-04T11:43:17+00:00\",\"author\":{\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/8e5f085a3c4b5b152358afca41905511\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.ggba.swiss\/fr\/swatch-inaugure-son-nouveau-siege-a-bienne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.ggba.swiss\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#website\",\"url\":\"https:\/\/staging.ggba.swiss\/en\/\",\"name\":\"Greater Geneva Bern area\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.ggba.swiss\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/8e5f085a3c4b5b152358afca41905511\",\"name\":\"mathieu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/066e0c4bb04d41ae36e3347b25b925cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/066e0c4bb04d41ae36e3347b25b925cc?s=96&d=mm&r=g\",\"caption\":\"mathieu\"},\"url\":\"https:\/\/staging.ggba.swiss\/fr\/author\/mathieu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne - Greater Geneva Bern area","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Swatch inaugure son nouveau si\u00e8ge \u00e0 Bienne - Greater Geneva Bern area","og_description":"Apr\u00e8s des travaux qui ont dur\u00e9 presque cinq ans, Swatch a inaugur\u00e9 son nouveau si\u00e8ge et deux mus\u00e9es \u00e0 Bienne, un investissement de pr\u00e8s de CHF 220 millions dans le canton de Berne. 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