{"id":8630,"date":"2019-02-06T12:35:00","date_gmt":"2019-02-06T11:35:00","guid":{"rendered":"https:\/\/staging.ggba.swiss\/where-to-play-un-guide-pratique-pour-les-entreprises-technologiques\/"},"modified":"2023-07-04T13:43:12","modified_gmt":"2023-07-04T11:43:12","slug":"where-to-play-un-guide-pratique-pour-les-entreprises-technologiques","status":"publish","type":"post","link":"https:\/\/staging.ggba.swiss\/fr\/where-to-play-un-guide-pratique-pour-les-entreprises-technologiques\/","title":{"rendered":"Where to play: un guide pratique pour les entreprises technologiques"},"content":{"rendered":"

Le chercheur en entrepreneuriat et vice-pr\u00e9sident de l’EPFL pour l’innovation Marc Gruber signe avec Sharon Tal \u00ab\u00a0Where to play\u00a0\u00bb, une strat\u00e9gie pratique pour guider les entrepreneurs \u00e0 travers les processus d\u00e9cisionnels importants dans le monde des affaires.<\/strong><\/h4>\n

Pensez \u00e0 Uber – ce n’est pas seulement une entreprise qui exploite le march\u00e9 du transport de personnes, mais qui a \u00e9galement identifi\u00e9 d’autres options de croissance dans la livraison de fleurs et de nourriture – et qui pourrait transporter pratiquement n’importe quoi, faisant ainsi \u00e9galement concurrence \u00e0 Fedex et aux autres services de coursiers. Mais pourquoi cette entreprise et d’autres sont-elles si dou\u00e9es pour identifier et exploiter de nouvelles opportunit\u00e9s de march\u00e9 ?<\/p>\n

Fort de plus de 15 ans de recherche rigoureuse et d’exp\u00e9rience pratique, le r\u00e9cent livre \u00ab\u00a0Where to Play : 3 Steps for Discovering your Most Valuable Market Opportunities\u00a0\u00bb de Marc Gruber et Sharon Tal apporte une r\u00e9ponse convaincante \u00e0 cette question tr\u00e8s importante. Il introduit un framework facile \u00e0 appliquer qui aide les managers et les entrepreneurs \u00e0 identifier de nouvelles options de croissance et \u00e0 les exploiter : le Market Opportunity Navigator. En trois \u00e9tapes, on peut apprendre comment devenir un expert en identification d’opportunit\u00e9s, comment les \u00e9valuer et comment se concentrer judicieusement sur l’opportunit\u00e9 ou les opportunit\u00e9s les plus prometteuses. L’approche du framework est plug-and-play avec d’autres instruments bien connus tels que le Business Model Canvas, Design Thinking et l’approche Lean Startup.<\/p>\n

\u00ab\u00a0Where to play\u00a0\u00bb est disponible en anglais, fran\u00e7ais et allemand. Pour plus d’informations (y compris les fiches de travail et les documents d’appui disponibles gratuitement), veuillez consulter le site www.wheretoplay.co<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le chercheur en entrepreneuriat et vice-pr\u00e9sident de l’EPFL pour l’innovation Marc Gruber signe avec Sharon Tal \u00ab\u00a0Where to play\u00a0\u00bb, une strat\u00e9gie pratique pour guider les entrepreneurs \u00e0 travers les processus d\u00e9cisionnels importants dans le monde des affaires. Pensez \u00e0 Uber – ce n’est pas seulement une entreprise qui exploite le march\u00e9 du transport de personnes, […]<\/p>\n","protected":false},"author":3,"featured_media":8631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"mc4wp_mailchimp_campaign":[]},"categories":[845,842],"tags":[],"acf":[],"yoast_head":"\nWhere to play: un guide pratique pour les entreprises technologiques - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where to play: un guide pratique pour les entreprises technologiques - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"Le chercheur en entrepreneuriat et vice-pr\u00e9sident de l’EPFL pour l’innovation Marc Gruber signe avec Sharon Tal \u00ab\u00a0Where to play\u00a0\u00bb, une strat\u00e9gie pratique pour guider les entrepreneurs \u00e0 travers les processus d\u00e9cisionnels importants dans le monde des affaires. 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