{"id":8503,"date":"2018-10-03T06:32:03","date_gmt":"2018-10-03T04:32:03","guid":{"rendered":"https:\/\/staging.ggba.swiss\/la-start-up-digitarena-principale-partenaire-du-projet-vibbre\/"},"modified":"2023-07-04T13:43:09","modified_gmt":"2023-07-04T11:43:09","slug":"la-start-up-digitarena-principale-partenaire-du-projet-vibbre","status":"publish","type":"post","link":"https:\/\/staging.ggba.swiss\/fr\/la-start-up-digitarena-principale-partenaire-du-projet-vibbre\/","title":{"rendered":"La start-up DigitArena principale partenaire du projet VIBBRE"},"content":{"rendered":"<h4><strong>Bas\u00e9e \u00e0 Martigny, l\u2019entreprise de publicit\u00e9 de m\u00e9dias num\u00e9riques sportifs DigitArena est devenue le partenaire principal du projet VIBBRE, qui vise \u00e0 fournir une solution int\u00e9gr\u00e9e pour le remplacement num\u00e9rique en temps r\u00e9el d\u2019images publicitaires sur les panneaux d\u2019affichage lors d\u2019\u00e9v\u00e9nements sportifs.<\/strong><\/h4>\n<p>Soutenue par l\u2019incubateur valaisan <a href=\"http:\/\/www.theark.ch\/fr\/\" target=\"_blank\" rel=\"noopener\">The Ark<\/a>, <a href=\"http:\/\/www.digitarena.tv\/\" target=\"_blank\" rel=\"noopener\">DigitArena<\/a> a d\u00e9velopp\u00e9 une solution digitale qui personnalise les publicit\u00e9s lors de retransmissions sportives en direct. Avec son logiciel, DigitArena intervient directement sur les banni\u00e8res en bordure de terrain lors des matchs de football en adaptant les publicit\u00e9s en fonction du positionnement g\u00e9ographique du spectateur. Une solution innovante qui vise \u00e0 optimiser les recettes publicitaires.<\/p>\n<p>Gr\u00e2ce \u00e0 cette technologie, DigitArena a \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour participer au projet europ\u00e9en <a href=\"https:\/\/www.eurostars-eureka.eu\/project\/id\/12347\" target=\"_blank\" rel=\"noopener\">VIBBRE<\/a> sous la houlette de l\u2019initiative <a href=\"http:\/\/www.eurekanetwork.org\/\" target=\"_blank\" rel=\"noopener\">Eureka<\/a>, un r\u00e9seau intergouvernemental et facilitateur d\u2019innovation.<\/p>\n<p>Le projet VIBBRE vise \u00e0 fournir une solution int\u00e9gr\u00e9e qui remplacera en temps r\u00e9el les images de panneaux publicitaires lors de manifestations sportives par des banni\u00e8res publicitaires. La solution combinera des techniques de traitement d&rsquo;image, un logiciel de d\u00e9tection g\u00e9om\u00e9trique et un algorithme Deep Learning. Les images captur\u00e9es par les cam\u00e9ras de t\u00e9l\u00e9vision seront trait\u00e9es par une carte vid\u00e9o d\u00e9di\u00e9e. Un premier logiciel d\u00e9tectera alors g\u00e9om\u00e9triquement la banni\u00e8re. Un second (bas\u00e9 sur l&rsquo;IA) identifiera les occlusions et d\u00e9finira un masque.<\/p>\n<p>Le projet, d\u2019une dur\u00e9e de 26 mois et d\u2019un montant total de 1&rsquo;038\u2019800 euros, a \u00e9t\u00e9 officiellement lanc\u00e9 le 24 septembre 2018.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bas\u00e9e \u00e0 Martigny, l\u2019entreprise de publicit\u00e9 de m\u00e9dias num\u00e9riques sportifs DigitArena est devenue le partenaire principal du projet VIBBRE, qui vise \u00e0 fournir une solution int\u00e9gr\u00e9e pour le remplacement num\u00e9rique en temps r\u00e9el d\u2019images publicitaires sur les panneaux d\u2019affichage lors d\u2019\u00e9v\u00e9nements sportifs. Soutenue par l\u2019incubateur valaisan The Ark, DigitArena a d\u00e9velopp\u00e9 une solution digitale qui [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"mc4wp_mailchimp_campaign":[]},"categories":[842],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La start-up DigitArena principale partenaire du projet VIBBRE - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La start-up DigitArena principale partenaire du projet VIBBRE - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"Bas\u00e9e \u00e0 Martigny, l\u2019entreprise de publicit\u00e9 de m\u00e9dias num\u00e9riques sportifs DigitArena est devenue le partenaire principal du projet VIBBRE, qui vise \u00e0 fournir une solution int\u00e9gr\u00e9e pour le remplacement num\u00e9rique en temps r\u00e9el d\u2019images publicitaires sur les panneaux d\u2019affichage lors d\u2019\u00e9v\u00e9nements sportifs. 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