{"id":8219,"date":"2017-07-28T14:16:03","date_gmt":"2017-07-28T12:16:03","guid":{"rendered":"https:\/\/staging.ggba.swiss\/a-neuchatel-philip-morris-investit-plus-de-30-millions-de-francs\/"},"modified":"2023-07-04T13:43:03","modified_gmt":"2023-07-04T11:43:03","slug":"a-neuchatel-philip-morris-investit-plus-de-30-millions-de-francs","status":"publish","type":"post","link":"https:\/\/staging.ggba.swiss\/fr\/a-neuchatel-philip-morris-investit-plus-de-30-millions-de-francs\/","title":{"rendered":"A Neuch\u00e2tel, Philip Morris investit plus de 30 millions de francs"},"content":{"rendered":"

Le cigarettier am\u00e9ricain<\/a> va investir 30 millions de francs dans l\u2019installation de deux nouvelles lignes de production high-tech de tabac chauff\u00e9 dans son usine de Neuch\u00e2tel. Ces lignes vont produire des sticks de tabac HEETS, utilis\u00e9s pour le syst\u00e8me de chauffage \u00e9lectronique IQOS (I Quit Ordinary Smoking), destin\u00e9s essentiellement au public suisse. L\u2019entreprise produit d\u00e9j\u00e0 une petite quantit\u00e9 dans le centre de d\u00e9veloppement industriel du canton.<\/p>\n

Ce produit sans fum\u00e9e, puisque le tabac est chauff\u00e9 et non br\u00fbl\u00e9, \u00e9labor\u00e9 au centre de recherche de Neuch\u00e2tel, a \u00e9t\u00e9 lanc\u00e9 en \u00e9t\u00e9 2015 et vise \u00e0 remplacer l\u2019usage des cigarettes. Actuellement, les HEETS et les IQOS sont utilis\u00e9s par des millions de personnes dans le monde. Avec un objectif de 100 milliards de sticks HEETS vendus sur deux ans, Philip Morris est convaincu que cette technologie r\u00e9duit consid\u00e9rablement les risques de probl\u00e8mes de sant\u00e9 des fumeurs.<\/p>\n

Neuch\u00e2tel, un centre strat\u00e9gique pour Philip Morris<\/strong><\/p>\n

Bas\u00e9 dans le canton de Neuch\u00e2tel depuis 1963, le site se consacre \u00e0 la recherche et d\u00e9veloppement ainsi qu\u2019\u00e0 la production. Sur ce site, la compagnie emploie plus de 1500 collaborateurs dont une partie se d\u00e9die \u00e0 la production et l\u2019autre \u00e0 la recherche et le d\u00e9veloppement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deux nouvelles lignes vont compl\u00e9ter le site de production et R&D de Philip Morris International \u00e0 Neuch\u00e2tel.<\/p>\n","protected":false},"author":3,"featured_media":8220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"mc4wp_mailchimp_campaign":[]},"categories":[842],"tags":[],"acf":[],"yoast_head":"\nA Neuch\u00e2tel, Philip Morris investit plus de 30 millions de francs - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Neuch\u00e2tel, Philip Morris investit plus de 30 millions de francs - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"Deux nouvelles lignes vont compl\u00e9ter le site de production et R&D de Philip Morris International \u00e0 Neuch\u00e2tel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.ggba.swiss\/fr\/a-neuchatel-philip-morris-investit-plus-de-30-millions-de-francs\/\" \/>\n<meta property=\"og:site_name\" content=\"Greater Geneva Bern area\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-28T12:16:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T11:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.ggba.swiss\/app\/uploads\/2023\/06\/pmi_neuchatel-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mathieu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mathieu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.ggba.swiss\/fr\/a-neuchatel-philip-morris-investit-plus-de-30-millions-de-francs\/\",\"url\":\"https:\/\/staging.ggba.swiss\/fr\/a-neuchatel-philip-morris-investit-plus-de-30-millions-de-francs\/\",\"name\":\"A Neuch\u00e2tel, Philip Morris investit plus de 30 millions de francs - 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