{"id":14715,"date":"2022-01-10T10:35:34","date_gmt":"2022-01-10T09:35:34","guid":{"rendered":"https:\/\/staging.ggba.swiss\/israeli-mobile-gaming-company-playtika-opens-new-office-in-lausanne\/"},"modified":"2023-07-04T13:40:26","modified_gmt":"2023-07-04T11:40:26","slug":"israeli-mobile-gaming-company-playtika-opens-new-office-in-lausanne","status":"publish","type":"post","link":"https:\/\/staging.ggba.swiss\/en\/israeli-mobile-gaming-company-playtika-opens-new-office-in-lausanne\/","title":{"rendered":"Israeli mobile gaming company Playtika opens new office in Lausanne"},"content":{"rendered":"\n

Founded in 2010 and headquartered in Israel, Playtika<\/a> is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles.<\/p>\n

With a dedicated AI and R&D team in Lausanne since 2019, the opening of the new office will provide room to grow and strengthen its presence in the market as the company continues to expand its team.<\/p>\n

Playtika’s AI Lab based in\u00a0Israel\u00a0is focused on developing proprietary, AI-powered technology that is a driver of the company’s consistent growth. This in-house technology is a core component of Playtika’s proprietary Boost platform developed to drive automation and constantly optimize the gaming experience at scale, across its entire portfolio of mobile games.<\/p>\n

Among the many areas of focus of the team in Lausanne (canton of Vaud) is the development of Natural Language Processing (NLP) tools to further personalize interactions with players across the Playtika portfolio of studios, as well as a focus on Green AI, to help reduce the carbon footprint of AI computations.<\/p>\n

A hub for artificial intelligence research and development<\/h4>\n

“Innovation in AI is essential to Playtika’s success.\u00a0Switzerland\u00a0is a hub for artificial intelligence research and development, with many talented data scientists and machine learning engineers driving advancements in the space,” said\u00a0Omri Shai, Executive General Manager of the Boost platform at Playtika. “Our new office will serve as a second home to our AI Lab in\u00a0Israel, providing us with room to build upon the talented Playtika team already based there.”<\/p>\n

Playtika has continuously expanded in 2021, with a recent entrance into the Design Entertainment space through the\u00a0acquisition<\/a>\u00a0of Reworks Oy, the maker of #2 Design Entertainment app Redecor. Additionally, Playtika has\u00a0launched Switchcraft<\/a>\u00a0globally, a new story-driven Match 3 game. The company now employs about 4,000 people.<\/p>\n","protected":false},"excerpt":{"rendered":"

Playtika, a leading mobile gaming company, has opened a new office in Lausanne, which will focus on AI and R&D, partnering closely with Playtika’s AI Lab in Israel.<\/p>\n","protected":false},"author":3,"featured_media":14716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"mc4wp_mailchimp_campaign":[]},"categories":[839],"tags":[893,923],"acf":[],"yoast_head":"\nIsraeli mobile gaming company Playtika opens new office in Lausanne - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Israeli mobile gaming company Playtika opens new office in Lausanne - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"Playtika, a leading mobile gaming company, has opened a new office in Lausanne, which will focus on AI and R&D, partnering closely with Playtika's AI Lab in Israel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.ggba.swiss\/en\/israeli-mobile-gaming-company-playtika-opens-new-office-in-lausanne\/\" \/>\n<meta property=\"og:site_name\" content=\"Greater Geneva Bern area\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-10T09:35:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T11:40:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.ggba.swiss\/app\/uploads\/2023\/06\/Playtika_630x380-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mathieu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mathieu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/israeli-mobile-gaming-company-playtika-opens-new-office-in-lausanne\/\",\"url\":\"https:\/\/staging.ggba.swiss\/en\/israeli-mobile-gaming-company-playtika-opens-new-office-in-lausanne\/\",\"name\":\"Israeli mobile gaming company Playtika opens new office in Lausanne - 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